Sony Master Series 77″, 65″, 55″ A9G & 48″ A9S OLED TV. Winner of the TV Shootout!
Sony Master series XBR-77A9G, XBR-65A9G and XBR-55Z9G 4K HDR OLED TV
True reality comes to life with deep black and natural color. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1™ Ultimate. Sony’s 4K OLED HDR TV creates exquisite, unprecedented contrast.
Picture Processor X1™ Ultimate
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.
Pixel Contrast Booster: Maximizing OLED contrast in every color
Powered by the Picture Processor X1™ Ultimate, this best picture quality TV pairs the deep black and natural color of OLED with Pixel Contrast Booster for enhanced color contrast in high luminance. Everything you watch comes to life with fine detail and vivid color.
Acoustic Surface Audio+ technology
Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+. Three actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.
TV center speaker mode: The centerpiece of breathtaking sound
Use your BRAVIA® as a center speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theater system to unleash an immersive cinematic experience.
TRILUMINOS™ Display: Extra colors, extra brilliance
See vivid real-world colors all around you. A TRILUMINOS™ Display maps from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Rediscover detail with 4K X-Reality™ PRO
With 4K X-Reality PRO, every image is upscaled closer to true 4K quality for remarkable clarity. Images are sharpened and refined in real time, revealing extra detail in the books and architecture of the library.
Discover thrilling 4K HDR entertainment
This best picture quality TV brings you the excitement of movies and games in 4K HDR. It handles a variety of HDR formats, including HDR10, Hybrid Log-Gamma and Dolby Vision™.
Transform your viewing with Dolby Vision™
Bring scenes to life with striking highlights, deeper darks, and vibrant colors. Dolby Vision is an HDR solution that creates an immersive, engaging cinematic experience in your home.2
Enjoy HDR gaming with PlayStation™
Sony 4K HDR televisions are perfect partners for PlayStation® 4 and PlayStation® 4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with vivid textures and intensely vibrant colors. See your favorite games come to life with incredible picture quality.
Make smart even smarter
You can ask your Google Assistant to find your favorites, no remote required and totally hands-free. It’s truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice—there’s no smarter way to run your life.
Works with Amazon Alexa
Connect your Amazon Alexa-enabled devices for seamless hands-free control of a Sony TV. With Amazon Alexa, you can power up your TV, change channels, control volume, and more.
Connect with Google Home
Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favorite videos to your Sony TV, without lifting a finger.
This TV is recommended by Netflix
Get a better streaming experience with a Netflix Recommended TV. A Netflix Recommended TV is chosen for its high performance, cutting-edge smart features, and easy app access.
Clean rear look
Easily manage all your cables, keeping wires hidden in the cover.3
A super thin panel allows easy mounting of your TV to a wall.
Maximizes the view area
The screen is edged with a slim, narrow, 4-sided frame that maximizes the viewing area.
Designed to focus on the picture
No distractions, a standless body lets you focus on the screen.
Motionflow™ XR keeps the action smooth
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
Object-based Super Resolution
Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on-screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.
Object-based HDR remaster
With Object-based HDR remaster, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.
Super Bit Mapping™ 4K HDR
There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping 4K HDR works wonders to reveal them. It creates smooth, natural 4K TV picture quality as you watch, without the “banding” that can occur on other TVs.
Dual database processing
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
Minimal blur, just crystal clear scenes
Even in fast moving scenes, there’s minimal blur—so you can enjoy smooth pictures with outstanding clarity. Each OLED pixel can go from off to bright in a fraction of a second.
A brilliant view at any angle
See pictures that are bright and clear from any angle. With OLED, you can bring the whole family together to enjoy the screen and they’ll all have a great view of the action.
Say what you want to see with voice search
Spend less time browsing, and more time watching. Voice search on Android TV™ provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for “romantic comedies” for example, brings up a list of suitable options.4
Chromecast built-in: Plays nice with your other devices
BRAVIA® is Chromecast built-in so you can easily cast your favorite entertainment like YouTube™ or Netflix from your personal device on to the stunning BRAVIA® screen.5 You can cast from Android™, iOS™, or your laptop.
Google Play™: A world of content and apps
Discover movies and TV shows, games, and much more from Google Play™. Enjoy a huge and ever-growing choice of apps6 on your TV in a brand new way.
Made to listen: ClearAudio+
Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialog, and surround effects with greater clarity and separation, whatever you’re watching.
DSEE restores detail to your digital music
Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.
Clear Phase for smooth, balanced frequencies
BRAVIA® uses a powerful computer model to analyze and compensate for inaccuracies in speaker response. It does this by “sampling” the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response — resulting in pure, natural audio with smooth, even reproduction of all frequencies.
Cinematic S-Force Front Surround
Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum — using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.
Connect BLUETOOTH® compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favorite place — without any disturbances or interruptions.7
IR Blaster – control everything with one remote
The Infra-red (IR) Blaster lets you control other devices in your home from your Sony TV remote. You can use it to control your Set-top box (cable box) with the TV remote controller.
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