Sony 2024 65″ 75″ 85″ BRAVIA 9 4K HDR


BRAVIA 9, 85″ $5,499 – 75″ $3,999 – 65″ $3,299

BRAVIA 9 .pdf Spec. Sheets:  K65XR90   K75XR90  K85XR90

We gift our clients 10% credit for Sony TV accessories or 3yr extended warranty.  Free Nationwide Delivery!  Our 10% Launch Promo Ends June 3rd.

SKU: K-85XR90 K-75XR90 K-65XR90 Category: Tag:


Big Screen Meets Ultimate Contrast & Brightness Powered By Sony’s 2nd Gen of the XR Processor. BRAVIA 9 w/Sony’s New Backlight Master Drive

BRAVIA TVs support all of the rigorous standards of Dolby Vision® & Atmos®, IMAX® Enhanced, and DTS:X® for a truly immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound & dynamic HDR visuals.

A new era in brightness and contrast

Sony advanced the highly respected XR Backlight Master Drive™ to now control thousands of Mini LEDs with precision to deliver Sony’s brightest 4K TV ever. Enhanced by XR Contrast Booster 30, witness truly incredible contrast with deep, detailed blacks and dazzling highlights that make movies and shows pop off the screen.  Also upgraded for this year is the luminance, which is controllable by the XR processor on all of the many thousands of the individual Mini LEDs to deliver the most accurate contrast control, which is the same new technology advancements that Sony also built-into the new BVM-3100 Professional Mastering Monitor

Cinematic surround sound

Get transported to the movies w/cinematic surround sound w/clear dialogue. The Acoustic Multi-Audio+ up-firing Beam Tweeters and dual Frame Tweeters produce a wider, elevated soundstage enabling audio to follow the action on screen. Voice Zoom 3™ intelligently controls dialogue so you can hear every line loud and clear. And with support for Dolby Atmos/DTS:X & 3D Surround upscaling, everything you watch gets the true surround sound treatment. 6,17

Here’s the link to Sony’s New Dolby Atmos/DTS:X BRAVIA 13Ch. Theater Bar 9

Sony HT-A9M2 BRAVIA Theatre Quad 16Ch. Dolby Atmos/DTS:X Wireless Audio System

Premium backlit Premium Remote 

The integrated rechargeable battery makes it easy to keep your remote fully charged & the finder function makes it quick to find

New for 2024 XR’s upgraded w/Blur-free action 

Watching sports and action-packed movies just got a whole lot better. XR Motion Clarity™ combats blur & judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, & clear.

Movies included with SONY PICTURES CORE 

Instantly enjoy top movies and the largest IMAX® Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. You’re also subscribed to a regularly updated selection of new and classic movies to stream anytime.2,3 

Here’s ValueElectronics BRAVIA 9 bundle promos & use the 10% TV accessories credit from the TV purchase to lower your cost even further

    • Sony HT-A9 $1999.99 Sale $1499.99 Extra Bundle Promo $100 = $1399.99

      Sony HT-A7000 $1399.99 Sale $999.99 Extra Bundle Promo $100 = $899.99

      Sony HT-A5000 $999, Sale $799.99 Extra Bundle Promo $100 = $679.99

      Sony HT-S2000.UC2 $499, Sale $349.99

Or select Sony’s new BRAVIA Theater Bar 9 13 speakers Dolby Atmos/DTS:X

Or select Sony’s HT-A9M2 BRAVIA Theatre Quad 16Ch. Dolby Atmos/DTS:X Wireless Audio System

Or select one of Sony’s new A/V Receivers & take an additional discount:

STR-AZ1000ES 7.2 Channel AVR $1,099,  Extra Bundle Promo Price  $999.

 STR-AZ3000ES 9.2 Channel AVR $1,699,  Extra Bundle Promo Price $1,599.

STR-AZ5000ES 11.2 Channel AVR $2,099, Extra Bundle Promo Price $1,999.

 STR-AZ7000ES 13.2 Channel AVR $3,299, Extra Bundle Promo Price $3,099

Sony WH-1000XM5 Wireless Noise Canceling Headphones $349.

SonWH-1000XM4 Wireless Noise Canceling Headphones $299.

Sony WH-1000XM3 In-Ear Wireless Noise-Canceling Headphones $129.99

Sony SRS-NS7 Wireless Neckband Speaker $299.99

Sony UBP-X800M2 4K Smart Blu-ray Player $329.

Mack 3 Yr Extended Warranty, gives you 4yrs of in-home warranty service

Sony Bravia Cam CMUBC1 $199.99

All products & prices include delivery. We offer 1 yr interest free or credit card.

Here’s a few more Highly Recommended Accessories That Are Perfectly matched for the X95L

ATSC 3.0 NextGen TV OTA Tuner is built into Sony’s CINEMA 9. Just add an OTA antenna to enjoy the NextGen w/local networks & PBS stations free in stunning audio & video

Channel Master CM-1776 Pro Model OTA Antenna

Want more HDMI 2.1 inputs, Marantz 3×1 switch $199


Bravia Cam CMU-BC1 adds the following features to your BRAVIA 9 TV

        Value Electronics 

    • Enjoy video chat with friends and family on the big screen.

    • Ambient Optimization Pro recognizes where you’re sitting in the room and automatically optimizes picture & sound.

    • Experience new ways to control your TV w/Gesture Control. Change channels & adjust volume simply by using gestures

    • Easily connect BRAVIA CAM to your TV via USB. The integrated camera switch on top allows you to close the camera cover whenever you want more privacy.

Sony’s New SU-WL905 Articulating Wall-Mount Safely & Securely Mounts Your BRAVIA TV Close To The Wall & Swivel The TV For Optimum Viewing & Easy Access To Connections.

Optionally we offer a VIP calibration service that includes a full Q/C for stuck pixels, abnormal banding, tinting, screen uniformity and any defect in the TV. Then we do a proper break-in that takes 10 days, and then  our calibrator, DeWayne takes care of the top professional calibration. This full service package costs $750.

Here’s more features & specifications for Sony’s new Flagship 4K HDR MiniLED CINEMA 9

  • Mini LED brightness and contrast – Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV. 


  • Billions of real-world colors – Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™. 


  • Powerful TV processing – XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity. 


  • Beautiful picture from any angle – Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle™ and X-Anti Reflection™. 


  • Everything you stream. All on one screen. – Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1 


  • Your favorite streaming apps in one place – Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.1 


  • Effortlessly stream to your TV – Easily stream to your TV with support for AirPlay® 2 and Chromecast built-in™.9.10 


  • Movies included with BRAVIA TV – Get movies included, and access to the largest IMAX® Enhanced collection, with the SONY PICTURES CORE app (formerly BRAVIA CORE).2,3 


  • Studio calibrated picture – Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).4,5 


  • More immersive movie experience – Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®.3,6 


  • Crystal clear picture – Upscale all your HD and digital content and bring back lost detail with XR Clear Image™.7 


  • Blur-free action – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™. 


  • Cinematic surround sound – W/Acoustic Multi-Audio & support for Dolby Atmos® up-firing Beam Tweeters &Frame Tweeters produce room filling cinematic surround sound


  • Loud and clear dialog – Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™.17 


  • BRAVIA TV & BRAVIA Theater, the perfect pair – Hear elevated audio and clearer dialog with Acoustic Center Sync when paired w/compatible BRAVIA Theater models.11 


  • Do it all w/BRAVIA Connect app – Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone, change volume, picture settings, & advanced settings.12 


  • Perfect for PlayStation® 5 – Take your PS5® gaming to the next level w/exclusive features – Auto HDR Tone Mapping & Auto Genre Picture Mode that optimizes picture quality for gaming & streaming.13 


  • All your game settings in one place – Game Menu puts all your gaming picture settings and exclusive assist features in one place. 


  • HDMI 2.1 features – Get the advantage in high-performance gaming w/HDMI 2.1 features 4K/120, VRR, ALLM & the newly added Source-based Tone Mapping (SBTM).14 


  • Beautifully designed – Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.15 


  • Compatible w/BRAVIA Cam – BRAVIA CAM automatically optimizes picture & sound according to your room environment & you can enjoy video chat on a bigger screen.16 


  • Premium backlit Eco Remote – Our rechargeable and backlit Premium Eco Remote uses approximately 79.7% recycled plastic. 


  • All your Eco settings in one place – Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go, now with more details to make more informed, eco-conscious decisions. 

Sony invited me to Sony/Columbia Pictures Studios on March 21, 2024 to have an in-depth technical presentation for all of the 2024 TVs & Audio Systems


1 User must accept Google Terms of Service (, Google Play Terms of Service (, and Privacy Policy ( to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device. 

2 Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2025 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. 

3 IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately). 

4 Prime Video Calibrated Mode will be available via firmware update about Summer 2024. Amazon Prime Video streaming membership required. 4K Ultra HD availability subject to your Prime Video subscription plan, internet service, device capabilities, and content availability. 

5 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. 

6 Dolby Vision/Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately). 

7 Upscaled, simulated and enhanced 4K images will vary based on source content. 

8 This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs. 

9 This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content. 

10 Chromecast built-in compatibility dependent on app. 

11 Acoustic Center Sync and integration with BRAVIA Quick Setting Menu works with compatible Sony soundbars and AV receivers. For full compatibility list: 

12 BRAVIA Connect App compatibility will be available via firmware update about Summer 2024. BRAVIA Connect app must be installed on a smartphone. The smartphone and the product must be connected to the same home network. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration, and credit card information. 

13 To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar. Applicable TV models: Z9K, A95K, A95L, A80K, A80L, XR80B, X95K, X95L, XR90B, X93L, XR70B, X90K, X90L, X85K, S30B, X80K 

14 Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you’re playing. If enabling VR results in any unexpected visual effects, you can turn it off at any time. 

15 Actual look may differ depending on TV size and type of cables used. Applicable soundbar models when the TV stand is set to inside raised position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8. 

16 BRAVIA CAM CMU-BC1 is sold separately. Ensure TV is running latest firmware to enable all features. Supported apps and a camera is required for video chat. See compatible cameras here: 

17 Voice Zoom 3 feature will be available via future firmware update about Summer 2024. Compatible with home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.

Additional information


65XR90, 75XR90, 85XR90