Sony 2023 55″, 65″, 75″, 85″ & 98″ X90L Series 4K HDR TV

Sony Bravia XR X90L LCD/LED w/Full Array local dimming

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Sony’s 2023 Bravia XR X90L 4K HDR Smart TV with Full Array LED Local Dimming

Sony’s X90K comes in 5 sizes XR55X90L, XR65X90L, XR75X90L, XR85X90L & XR98X90L

Here’s a few of the upgrades for the new X90L TVs:

  • More Zone Control and it’s Brighter
  • Local Dimming Algorithm enhanced for the new higher contrast ratio & best blacks & peak lumens
  • New Game Menu


Here’ a brilliant Dolby Atmos audio system upgrade designed & ready for the X90K.  Add Sony’s HT-A9 12 channel or the HT-A7000 7 channel Dolby Atmos Audio system.

Pictured above is Sony’s HT-A7000 w/optional SR5 rear speakers and SA-SW5 Sub Woofer

Bundle promotion!  Buy the X90L w/HT-A9 or HT-A7000 or HT-A5000 & get $200 off!


Sony’s Bravia Cam CMU-BC1 adds the following features to your X90L:

    • Enjoy video chat with friends and family on the big screen
    • Ambient Optimization Pro recognizes where you’re sitting in the room and automatically optimizes picture & sound
    • Experience new ways to control your TV w/Gesture Control. Change channels & adjust volume simply by using gestures
    • Compatible with 2022 & 2023 Sony XR Series TVs


ATSC 3.0 NextGen TV OTA Tuner is built into Sony’s X90K. Just add any OTA antenna to enjoy Free TV with your local network and PBS stations in stunning lossless audio and video.


Channel Master CM-1776 Pro Model OTA Antenna


Optionally we offer a VIP calibration service that includes a full Q/C for stuck pixels, abnormal banding, tinting, screen uniformity or any defect in the TV.  After a proper break-in our calibrator DeWayne Davis takes care of the calibration.  This full service package costs $650. for up to 75″ & $750 for the 85″ & $850 for the 98″ X90L

All products & prices include delivery. We offer 1 yr interest free financing or credit card. Email or call 914-723-3344

Additional information


55X90L, 65X90L, 75X90L, 85X90L, 98X90L